With Reebok celebrating fitness heritage in 2017, Packer Shoes set out to create something that really reflected the DNA of the shoe and the brand, and they did that by using the iconic white/gum color combination. Their concept was to scramble that DNA to take the classic look and completely flip it so that everything that was white on the original becomes gum and everything that was gum becomes white.
Simple enough, but in order to execute that idea to its fullest, Packer used actual gum rubber for the upper so it not only had the look, but the texture as well. The tongue and side window stick to the traditional nylon construction to maintain the OG feel along with the same plush terrycloth that has been lining Workouts since the ‘80s.
The Packer Shoes x Reebok Workout Lo Plus Reverse Gum will be available at 12 noon EST on Friday, September 8th, in-store and online for $120.
via: Packer Shoes