BAU x PUMA - Eat What You Kill Collection

Boston-based Frank The Butcher's and his BAU (Business As Usual) label have collaborated with PUMA to create a special sneaker and apparel collection. Included in the collection will be the PUMA Blaze of Glory and the PUMA R698. Known as the "Eat What You Kill" Collection, this collaboration between BAU and PUMA is inspired by the aforementioned track that features Killer Mike. Eat What You Kill stems from Frank The Butcher’s steadfast belief that everything should be earned, never taken. This hard-working ethos is applied to all of his endeavors, resulting in a cohesive body of work and message across all mediums. With its partnership with PUMA, B.A.U. delivers a full, cohesive lifestyle concept. Frank The Butcher says that this new collection with PUMA is all about pushing forward and going after what you want and what you deserve. Both the the Blaze of Glory and R698 use a smoky grey nubuck upper with embossed suede and leather detailing throughout. Both shoes are trimmed in B.A.U.’s standard black, white and gold brand colors and are finished with gold lining and outsoles.