How much do you love your favorite company? Enough to endorse them on your body with ink? Well those questions have been answered by Reebok, CrossFit and Stockholm’s Tough Viking competition. Reebok set up shop at the competition and offered up a 1 year CrossFit sponsorship in exchange for the someone getting their new logo tatted and we wondered just who would be insane enough to give it a go.

Well 24 year old Camilla Nilsson beat out eight others and not only ended up with a huge Reebok logo on her thigh but about $5,800 worth of gear as well. Her print ad displaying the tattoo can be seen above and we’ve gotta say that she wears it really well. 

Source Adweek


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