West NYC has helped out with plenty pieces of work but its latest partnership is with New Balance and their take on the NB 530 is all you want from a retro runner and more. This collab is more than just another colorway–it’s a time machine that’s handing out one-way tickets to one of the best decades ever… The 90’s–a time where boomboxes were accessories and bumped NKOTB, and neon-colors filled the streets.
Their intent to take us back to the 90’s while also staying true to the silhouette’s roots was well delivered, as the the upgrade in materials helped dish out the 90’s color palette even more vividly. The tonal upper is met by crazy bright Purple and Pink hues, differentiating itself from other monochromatic collaborations that have taken place. But that’s what you’d expect from an amazing team that wants to “stand out from…a sea of sameness”. Check out this West NYC x New Balance 530 collab and let us know if you’re going to be headed on an express flight out of 2014 and to the 90s!