New Balance is making a heavy push into the runners market and has brought on Anton Krupicka to speak about the benefits of minimal footwear. Now as the sneaker enthusiast that we are, we often over look function for form, but as a runner the case is just the opposite. In the video Anton give us a look inside his process for choosing/creating a sneaker for running and how the design can impact the process.
New Balance is stripping down the process to a minimum and has created the Minimus. The shoe allows the body to have a greater connection to the surface which allows greater movement. The shoe will be released in several different models that tailer to niche segments in the runner community.