The life of an athlete is strange. More often than not, you don’t play to be a role model or to make a difference in society, but during your career you find yourself doing just that. Bo Jackson refused to stray from that calling and instead of dismissing it, used his celebrity to make a change in the world. In the video above, we get to hear Bo’s thoughts on the legendary “Bo Knows” campaign from 20 years ago. More importantly, we get a chance to hear some of the things Bo is doing for his community in Chicago and younger athletes. Check it out and let us know what you think.

In case you missed it, we also posted a video of Bo talking about the NIke Trainer 2010 and the differences form the original.