Vans And DQM Team Up For “The General”

Dave’s Quality Meat has been a staple of streetwear since its opening and we don’t need to run down Vans’ resume. The two have recently teamed up for a new endeavor named ‘The General’ which will be a retail space that features co branded apparel and footwear. Check the details from the press release and get ready for a retail experience like none other.

Vans, the original action sports brand, and leading New York-based streetwear purveyor and skateshop DQM announced today plans for The Vans DQM General to be located at 93 Grand Street in the heart of New York’s coveted SoHo district. The General, Vans’ first company retail foray in Manhattan, brings together two of the most prolific names in contemporary streetwear — one rooted in Southern California surf and skate, the other in New York skate and street — in creating a unique retail concept carrying both original, exclusive co-branded DQM for Vans footwear and crafted apparel as well as select Vans and DQM premium product for men, women and kids. Slated to open in early September, the 2,600 square foot Vans DQM General will be deeply rooted in the heritage of its SoHo neighborhood and its past life as haven for skateboarders, punks, artists and risk-takers of all kinds.

Vans And DQM Team Up For “The General”
September 2011

Source EIN