Under Armour is celebrating Pride in a number of ways, all rooted in their belief that sports has the power to inspire, unite and change the world. Under Armour stands by a core value to Stand for Equality, which emphasizes the principle, “United We Win” and that we are stronger when we highlight the culture, heritage, inclusivity and diversity of athletes around the world.
Under Armour is releasing their first-ever UA Pride collection that includes both footwear and apparel and was driven by Under Armour teammates in the UA Unified Culture Club – an internal group whose mission is to promote, cultivate and empower the workplace for our LGBTQ teammates and make a positive impact on the business. This is the first drop of a larger UNITED WE WIN collection, all devoted to their ongoing commitment to equality, justice, and opportunity for ALL athletes.
Under Armour is also partnering with nonprofit organization Athlete Allyeliminating homophobia and transphobia in sports by educating and activating athletic communities. All proceeds from the UA Pride collection will go towards supporting Athlete Ally, and their development of curriculum designed to foster an inclusive and enriching environment for all athletes. In partnership with the organization, Under Armour will also be highlighting on social media LGBTQ athletes who have been trailblazers in sports, throughout the month of June, starting with Josh Dixon – former Team USA Gymnast.
The Under Armour Pride Series is now available on UA.com.