Nike and Undefeated have officially unveiled their upcoming Air Max 97 collaboration that celebrates two different anniversaries. Not only is the Air Max 97 celebrating its 20th anniversary, but Undefeated is also celebrating its 15th anniversary in 2017.
“The Air Max 97 is one of those pinnacle sneakers that changed everything when it came out. Nothing had looked like it at the time; the shape, lacing system and metallic silver gave it a more premium feel people hadn’t really seen before. Upon its release it stopped everything, it screamed future,” says UNDFTD co-founder Eddie Cruz.
Showcased in two different colorways, UNDFTD gives the Air Max 97 a luxury twist — not in material, but in direct ode to Italian fashion. Just as the shoe represents two anniversaries, the conceit works two times over. First, it pays homage to a nation that championed the silhouette from the start, and second it nods to the intersection of high and low that’s been staple of streetwear for generations.
“Celebrating our 15th anniversary on the 20th anniversary of the Air Max 97 felt like a natural opportunity .Why not use a model that is not only respected by our organization but also spoke of the future in its time?” says Cruz. “The design embodies Undefeated. We offer an elevated aspirational life style. Something for people to aspire to, to be driven towards and when you have it, you want people to know it.“
Both the Black and White colorways of the Undefeated x Nike Air Max 97 will release exclusively at a special UNDFTD pop-up on September 16. A global launch of the black colorway follows on September 21. Retail price for both pairs will be $180. The Undefeated x Nike Air Max 97 Pop-Up takes place from September 16-24 at 112 1/2 La Brea Ave. Los Angeles, CA 90036, Mon-Sat 11-7pm, Sun 12-6pm.