Olympic diver Tom Daley just made a splash in his debut as a UK brand ambassador for adidas NEO. The fun collection of youth inspired garments stands to¬†benefit greatly from Tom’s boyish good looks and overall charm. Of his first shoot he had to say¬†“London is famous for its style, so it was amazing to shoot the new Adidas NEO label collection at some of the city’s most iconic locations.” Take a look at some of the first images from his shoot and stay tuned for updates.

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