It’s been entirely evident that college basketball teams have gotten the player exclusive treatment when it comes to exclusive colorways for a while now. Gone are the days of teams only wearing general release shoes. The heat on the college hardwood depends greatly upon a university’s apparel deal, so we have a nice balance of PEs as well as GRs that grace the courts come fall and winter. The NIKEiD program allows for an even broader array.
Over the last few seasons, we’ve seen some schools really bring their “A-Game” when it comes to their kicks. Sure it’s nice to see what exclusive colorways Jordan Brand offers schools like Carolina, Marquette, Cal and Georgetown as well as what the Swoosh offers Oregon. But let’s face it, our eyes get really big when we see what schools like San Diego St., Arizona and UNLV have busted out. They’ve REALLY taken to the “kick game” and have garnered more attention than your standard school being issued team exclusive colorways or ID options.
In addition, companies have used the college hardwood to showcase a shoe in their stable be it throughout the season or with a carefully crafted NCAA Tournament release using “team colorways”.
“Throwback Thursday: NCAA Kicks” will take a look back at a time when a team really showed up with heat (or what today we call “OG heat”) or shoes that got a lot of play from a company because of its colorway options or how it saturated college hoops.
Today’s installment of “Throwback Thursday: NCAA Kicks” focuses on the “Lethal Weapon 3” years at Georgia Tech. “Lethal Weapon 3” featured Kenny Anderson, Dennis Scott and Brian Oliver during their 1990 run to the Final Four, however for the sake of today’s feature, we’ll take a look at Georgia Tech’s heat from 1988-1991.