Throwback Thursday: NCAA Kicks is a continuing feature taking a look back at the kicks of a generation ago on the feet of some of college hoops’ top players at some of college hoops most powerful programs. In this installment we take a look at the Converse Star Tech.
In 1985, Nike’s “Be True to Your School” campaign celebrated the release of the Dunk in colors representative of many of their top college basketball schools. As a means to compete against the popular Nike hoop shoe, Converse applied a similar treatment to the Star Tech, a shoe that, if I can offer a personal stamp, is one of the best basketball shoes I’ve ever worn.
In the mid 80s, shoe deals were still in the infancy stages, so no one brand had a stranglehold on the market. Teams like North Carolina, Georgia Tech, LSU, Louisville, Clemson, and even some of the top women’s programs of the day like USC and Texas were all outfitted with the Star Tech, however as a white base with the team accent.
The “coloring in” of the Star Tech was offered at a few schools nationally. Michigan St, Alabama and even the Naval Academy were outfitted with what was, at the time, an oddity to wear a shoe that wasn’t either white or black.
The Star Tech was a much better shoe than the Dunk. It wasn’t until the following year, when the Converse Weapon would get a similar treatment, that the primary colors would catch on nationally in the Converse stable.
The Dunk obviously has enjoyed greater long term success since its release, but it was the Star Tech and the Weapon that gave it a run for its money as THE college hoop shoe in 1985.