adidas is celebrating the re-launch of the adidas Originals Superstar in big fashion with a global campaign and what better place to start than in New York City. The adidas Superstar Experience was hosted by Bobbito Garcia that included special guests Joey Bada$$ and music by DJ Stretch Armstrong.
Inspired by past and present, the exhibition chronicles the history of the Superstar drawing from its roots in New York City basketball culture and the underground street style it flourished in. Visitors will be taken through a journey to the present and have the opportunity to glimpse into future executions and interpretations of the iconic model; first looks at the redesigned Superstar for 2015, the adidas Originals NYC Rivalry Superstar collection, and the Pharrell Williams Supercolor collection.
Through elevated events and activations visitors will be empowered to re-think the meaning of the ambiguous Superstar and understand its iconic status in sneaker culture. Over the next month, the space will serve as a stage, a gallery, a classroom and an incubator for creativity and self-expression.
The adidas Originals Superstar experience is located at 138 Wooster Street, New York, NY. Open weekends, Friday January 16th through Sunday February 15th.
Take a look at images from the event as well as a video recap and make sure to visit the adidas Superstar Experience if you’re in the NYC area.