Still one of the more sought out streetwear brands, Pharrell’s Ice Cream alongside BBC, remain as leaders in the streetwear industry. For this Fall 2013, Ice Cream unveils its varsity jacket, aptly titled “Mayor McFreeze”.

The classic silhouette emits a collegiate aesthetic with vibrant motifs of ice cream cones, caricatures and branding embroidered across the chest, sleeves and back portion. Completed with striped ribbed detailing on the cuffs, collar and hem, the McFreeze jacket is now available from Ice Cream’s online shop.