A Bathing Ape

United States > California:

A Bathing Ape
8001 Melrose Avenue
Los Angeles, CA
United States
(323) 658-5400

In Tokyo, as we are always being reminded, the currency is cool, and A Bathing Ape is the gold standard. The clothing line looks, to the uninitiated, like standard big-jeans streetwear, heavy on the camo. To the faithful (who know it as BAPE), it represents membership in a cult brand that’s spun off a record label, hair salon, café, and toy line in just over ten years. The secret? Exclusivity-everything is limited-edition, and BAPE’s Hong Kong branch is open only to prescreened “members”-which produces rock-concert-style lines at BAPE stores and a resale market where a T-shirt can fetch $1,000.
The Bape Los Angeles store was created by Wonderwall from Tokyo, as many of the other Bape stores have been. The store is very impressive, using a range of from metals, glass and neon lights.

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