http://youtu.be/A2nVgbpIfhY

Jordan Brand has been utilizing many celebrities for their recent shoe campaigns. Last month to help with the launch of the Jordan CP3.VII “Bel Air” they had a series of videos and clips dubbed #RIQUICKULOUS with rapper Ghostface. Now funny man JB Smoove from Curb Your Enthusiasm hops on board to assist with the launch of the Jordan Melo M10. ┬áCheck out the commercial and have a laugh. The M10s are currently in stores.