Jordan Brand has been utilizing many celebrities for their recent shoe campaigns. Last month to help with the launch of the Jordan CP3.VII “Bel Air” they had a series of videos and clips dubbed #RIQUICKULOUS with rapper Ghostface. Now funny man JB Smoove from Curb Your Enthusiasm hops on board to assist with the launch of the Jordan Melo M10. Check out the commercial and have a laugh. The M10s are currently in stores.