Sneaker Culture Explained By Friends In Less Than 45 Seconds

Do you have friends that don’t understand your love of kicks? Maybe you’re not looking to convert them but at least you want them to see why this has become your passion. The best way to introduce them to sneaker culture is not through highly contrived think pieces that have way too many insider terms, but rather through the humor and brevity of something they might already be a fan of. Like say, Friends

Put those graphics on Foams and watch them sell out in seconds (NBC)
Put those graphics on Foams and watch them sell out in seconds (NBC)

In less than 45 seconds, Chandler, Monica and Joey are able to succinctly describe today’s sneaker culture. We’ve got kicks with obnoxious graphics, older ‘heads who are both desperately trying to hang on while feeling like the sneaker version of No Country For Old Men (And Women), hypebeasts who get excited over the most ridiculous things and reselling.

And here’s the Twitter version. By the way, follow us on Twitter if you haven’t yet.