Consider the adidas NEO summer campaign launched. The brand’s teen-focused fashion line has been steadily gaining teen fans thanks to brand ambassadors Justin Bieber and Selena Gomez. But it’s Selena’s new summer campaign that is picking up steam.
She’s playing the part as face and guest designer, catering to the sunshine with bikinis, rompers, denim kicks and wedge sneakers, too. And if having Selena and Justin as brand ambassadors didn’t bring enough teen steam, the price points are easy on young pockets. Nothing is over $75.
Young Selena is on her grind. She’s already shooting for the fall. Earlier today she tweeted a teaser of NEO’s next season. Can’t knock the hustle.