The latest addition to the Nike Football collection is here with the “Shine Through” collection. This collection stands out for it’s large use of white and bold and vibrant colors, something that was not seen when the boot first appeared. According to Nike, “The collection was crafted with the new year in mind and designed for players determined to shine through and make the most of every opportunity in 2015.”
“While white is sometimes thought of as the simplest of colors, we see it as the powerful result of overlapping primary colors. It’s a bit analogous to how a player’s training, creativity and touch overlap to create powerful moments on the pitch that look deceptively simple.” – Max Blau, VP Nike Football Footwear
Nike drew inspiration from the energy, atmosphere, and visuals that accompany New Year’s Eve celebrations in Brasil. We can see that each silhouette, the Hypervenom, Magista, Mercurial Superfly and Tiempo, each use white as their base color and then add on bright colors that pop. The colors splashed on the Swoosh are meant to mimic the way New Year’s fireworks cascade through the night sky.
Nike professional players will begin wearing the Shine Through boots in early December. The collection is available now exclusively via the Nike Football App.
via: NIKE, Inc.