Damian Lillard’s 3rd signature shoe with adidas will be known as the adidas Dame 3.
Some of the personal details on the shoe include the initials of his mother and two grandmothers Gina, Cecilia and Ruth and his father and grandfather Houston and Albert being molded to the toe on the shoe. There’s also the coordinates of Oakland’s Brookfield neighborhood the can be found on the outrigger of the left and right foot, and then there’s the numbers 56316 on the outsole, which was the code on the telephone pole where he learned to shoot into a milk crate that was in front his grandparents’ house. Finally, “WEARING THE LETTER O” and “The Letter O” can be found on the sockliner, which is a callback to his intro as a member of the Blazers and the three places that have been crucial to his career – Oakland, Ogden and Oregon – getting to where he is today.
As for the tech components of the shoe, the Dame 3 will feature a TECHFIT bootie that hugs the foot not unlike the Lillard 1 and 2, a customizable lacing system, a fused mesh upper that ensures your feet will able to breathe, a new traction pattern that brings to mind the milk crate story, a wrapped TPU at the shoe’s center with an internal torsion plate provides stability, and dual-density BOUNCE cushioning.