Reebok continues to innovate fitness ideology by further extending itself as a service brand in India. While here in the states they’ve partnered with CrossFit to offer box classes at select retail locations in India they’ve launched the Reebok Fitness Studio initiative which could give neighborhood gyms a run for their money.

The services offered include offering aerobics, pilates, zumba and power yoga and actor Nargis Fakhri has signed on as brand ambassador for program. By offering services like this an partnering with CrossFit, Reebok is really pushing to separate themselves from adidas and by our assessment succeeding. 

Source THB

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