Puma ambassador Yo Gotti and Puma give us a first look at the upcoming Puma CELL Viper. This new model is said to be a fresh take on the heritage running silhouette with a radical new look.
The Puma CELL Viper is a reimagined design of the ’90s silhouette. It’s a throwback to the vis-tech running wave introduced 20 years ago. This new version of the shoe comes with a new upper inspired by heritage CELL sneakers from the PUMA archive. Design details on the shoe include the classic Formstrip placement paired up with vintage colors. The first colorway will come in a PUMA White – Ponderosa Pine color scheme. It will sit atop a chunky midsole with CELL cushioning technology and a brand-new CELL branding on the rear portion of the sole. Above you will find Yo Gotti wearing another colorway done in a White, Red and Navy color scheme.
Look for the Puma CELL Viper to release globally on PUMA.com, PUMA stores and retailers starting February 1.