Check out the brand new Puma CELL Endura Mugen. This special iteration of the model is inspired by Japan’s racing heritage. It takes its name after the legendary high-performance tuner Mugen Motorsports, which has produced various coveted Honda’s in its 46 years of work.
The Puma CELL Endura Mugen is covered in graphics, just like a race car would. The placement of the graphics are said to be a true reflection of a race car, wearing Kanji graphics and the Endura stamp on its toe box. The heel portion of the shoe is left blank with the exception of the embroidered PUMA logo and CELL stamp.
Taking further inspiration from the motorsport industry, the shoe is constructed out of leather, suede, quilting, and mesh, which references the seats in cars and on bikes. A black-to-red gradient fade on the midsole is inspired by the Infinite Racing Team and Tokyo, applied in a motion blur finish in homage to the fast-paced nature of racing. The brown leather hits contrast the shoe towards the rear are a subtle nod to the interior of a racing car.
Out now, find the Puma CELL Endura Mugen at select retailers such as atmos Tokyo for ¥ 18,700 JPY (approx. $174 USD).
images: atmos Tokyo