Instead of the traditional lookbook for their Spring 2010 Collection, Pro Keds opted for a video preview. The video follows several people around East Village, Williamsburg, and Flushing Queens NY on the famed Worlds Fair grounds and showcases the Pro Keds line-up. Street culture luminaries 77 Klash, D-Stroy from the Arsonists, NYC Pro Skater JR Cronhiem and Mishka mascot/part time comedian Ease Da Man all make an appearance.

Written & Directed by Monihan Monihan (bricolagista.com)
Produced by Dante Ross (danteross.com)
Photographed by Jason Lewis (jasonglewis.com)
Lighting by James Garrett (jamesgarrettphotography.com)
Still Photo by Florian Böhm (florianboehm.com)
Styling by Annahita Kamali (annahitakamali.com)