This new collaborative colorway of the Parley x adidas Ultra Boost 3.0 comes constructed out of a White Primeknit upper that is made out of reusing an average of 11 plastic bottles per pair. Even the laces, heel webbing, heel counter, heel lining and sock liner covers are made from recycled PET material. The new colorway recalls the coral bleaching crisis threatening the oceans, and is also symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution with a collaborative approach: The Parley AIR Strategy which stands for ‘Avoiding’ the use of plastic, ‘Intercepting’ plastic waste and ‘Redesigning’ the plastic material itself. The shoes are also equipped with an NFC Chip – a unique digital experience to learn more about the adidas x Parley partnership as well as the Parley A.I.R. Strategy.
Set to release on June 8th for a retail price of $200, will you be picking up the Parley x adidas Ultra Boost 3.0 Coral Bleaching?