Who knows what’s in the water these days, but it seems that everyone can’t get enough New Balance. Another collaboration will be headed our way, this time between New Balance and Packer Shoes. After dishing out so many lethal colorways with other branding, like Concepts, New Balance gets to make another off another win in their books with the┬áPacker Shoes x New Balance 740 “Purple Reign”.

The New Balance 740 gets treated to a deep, royal Purple suede upper while a burst of Yellow plays along the New Balance “N” logo and eyelets. The design is perfect for the Los Angeleans, as the color scheme complements the Lakers quite nicely. Stick with us for more photos and information regarding the release date of the Packer Shoes x New Balance 740 “Purple Reign”.

Source: PS