PUMA has created City Packs – a series of limited edition boots tied to four different cities across the world. First up: Los Angeles.
Puma links up with Niky’s Sports (soccer retailer) to release the Niky’s Sports x PUMA City Pack Los Angeles inspired by the beating heart of Los Angeles. The partnership showcases the true roots and beauty of Los Angeles, CA. Niky’s Sports first opened its doors in 1986 in the city of Los Angeles by an immigrant family from El Salvador. It soon has become the one of the top soccer specialty retailers in Southern California with its heart being in the city. Neighborhood culture is imbedded in the LA community. Each district having its own diverse feel that is full of proud heritage and family history. This collaboration highlights three prominent districts of Los Angeles – The Jewelry District, Floral District and Fashion District.
The first piece of footwear is the PUMA Future boot – recognized for its knitted Netfit upper and bold look on pitch it perfectly embodies the spirit of the Jewelry District. Known for its radiant history with beautiful art-deco architecture the jewelry district in Los Angeles is the largest in the United States. This silhouette was inspired by cash, gold and precious gems the for its design. With a full muted green upper that gives way for influences of gold to pop throughout.
The second boot of this collection is the PUMA One, identified for its sleek appearance on the pitch the PUMA One gets revamped with inspiration from the Floral District. In the early 1900’s flower farmers drove horse-drawn carriages to sell their pickings in the area. Today, the Floral District is a six-block market place with over 200 flower dealers. These fresh cut flowers are the inspiration behind the design for this silhouette. From earth comes all and that symbolism stays true here with a premium purple upper and brown bottom representing earth itself. A floral themed pattern explodes with in the PUMA formstripe and embroidered details on the vamp link to the area code of the district – 213.
Lastly, the PUMA Future Avid Netfit isn’t a silhouette you’d find on the pitch but on the streets. The Fashion District exudes influences from all over the world as new influxes of immigration made their way to the area. Now the district is home to some of the largest selections of textiles and designs in the United States. Peaking interests for everything from novelty items to exotic silks and European upholstery. This piece of the collaboration was created with history in mind. The focus of this piece of footwear is on the patchwork graphic, created from different fabrics to show respect for materials from different cultures that had part in making the Fashion District what it is today.
Look for the Niky’s Sports x PUMA City Pack Los Angeles to release on September 14th exclusively at Niky’s Sports.