It seems like everyone is buying Air Jordans nowadays, even more so than before. The game is full of hypebeasts, and that means more money for Jordan Brand. According to UBS, Jordan Brand sales went up 89% year-over-year last week. We’re certain that all of the recent retro releases have a lot to do with it. Nike‘s self-branded sales tallied in at 19% higher year-over-year, while Converse also contributed with a 4.5% increase.
Source: Business Insider