Nike SB, short for Nike Skateboarding, is a renowned subdivision of the global athletic brand Nike, Inc., that specifically caters to skateboarding culture and its enthusiasts. Launched in 2002, Nike SB quickly became a pivotal addition to Nike's extensive lineup, offering skateboarders high-quality shoes designed with both performance and style in mind. The initial reception was lukewarm within the skateboarding community due to skepticism towards large corporations infiltrating a predominantly counter-culture scene. However, Nike SB eventually earned respect and credibility by collaborating with well-known skateboarders and releasing a series of successful signature shoes like the Nike SB Dunk, which have since become iconic within both skateboarding and sneakerhead circles.
Nike SB has grown into a comprehensive brand that not only focuses on footwear but also includes a wide range of skateboarding apparel and accessories. The division has thrived by remaining authentic to skateboarding roots while innovating with advanced materials and construction techniques to ensure performance durability. Collaborations with influential artists, designers, and other brands have allowed Nike SB to create limited-run products that generate considerable hype and demand. By sponsoring top skateboarders and supporting various skateboarding events globally, Nike SB continues to foster a robust connection with the skateboarding community, thus solidifying its place within both the sporting and fashion industries.