Alongside the Nike Women’s Race Series and N+TC Tour that’s taking place across select cities worldwide till Fall 2015, Nike is launching its latest women’s initiative entitled – #betterforit – which essentially inspires women to be more active, take on new challenges and be more inclined to a healthier lifestyle.
The #betterfotit campaign promotes women’s fitness and sports, as it’s being headlined by a series of short films featuring women athletes that aims to push themselves further, in addition to offering collective inspiration to reach new heights and a place to share their experience.
Top athletes including world champion sprinter and four-time gold medalist, Allyson Felix, provides her insights in the #betterforit movement;
As athletes, we always want things to happen right away,” says Felix. “We want to put in the work and then we want to see the immediate results. But what’s important is looking at the full journey, the process, and taking the joy from that — even the ups and the downs. That’s what makes it all worth it.”
All in all, #betterforit is noted to be Nike’s largest initiative to support and motivate a women’s athletic journey, as well as aiming to connect a global community of female athletes. View a video of the #betterforit campaign below and don’t forget to share it with your friends and loved ones who need that extra inspiration or motivation.
At the end of the day, #betterforit is about the journey and hard work along the way.