Nike and La Liga — the top professional association football division of the Spanish football league system — has just announced the extension of their partnership until at least 2019.
Javier Tebas, President of La Liga declares, “La Liga is in a process of international expansion and partnering with Nike contributes to build our global prestige. It is a strategic partner with which we will work to develop our brand and football in general. We are very satisfied with this agreement.”
Adds Adolfo Bara, La Liga Commercial Director; “Together with Nike we want to support football around the world — using our athletes, experience and resources to assist the development of our sport overseas – including the USA and China.”
Highlighting the announcement is a new Ordem 4, in which La Liga will play its games with. The soccer ball incorporates the latest in proprietary aerodynamic technology which delivers accurate flight and consistent touch.
You can purchase the Ordem 4 for La Liga at select Nike retailers worldwide starting July 28.