2K Sports

Looks like we’re going to experience an entirely different way to launch a new signature shoe. The Nike Kyrie 2 is getting the full digital experience a week before it hits store shelves. It’s now available on NIKEiD and starting this Saturday December 12, the shoe will also be dropping in NBA 2K16.

2K Sports and Kyrie Irving will be hosting a live Q&A on Twitch on that day as well starting at 6pm EST. Later on, Kyrie will take on some random lucky fans at the Park to get some buckets. If you happen to be at the Park during that time, you will receive the Kyrie 2 for use on your character for free. But if you take on Kyrie’s team and beat them, you will receive an autographed pair of the Kyrie 2 when it drops in stores next week.

According to 2K Sports, this is a unique partnership that will deliver the shoes (digitally) to the fans. Expect to see more colorways of the Kyrie 2 become available in the game as the shoe drops in-store.

2K Sports
2K Sports