Ray Rice’s horrific video continues to send shockwaves throughout the sports world and companies are lining up to distance themselves from him. The past few hours have been very eventful as the Ravens have dropped him, the NFL has suspended him and EA Sports has removed him from Madden ’15 but it doesn’t stop there. Nike just dropped the axe on him as well electing to discontinue their relationship with the ex running back as it doesn’t align with their goals as a company. Nike recently used Rice to unveil their cold weather gear.

Source ABC


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