No football cleat in the history of cleats has gotten the type of buzz that they adidas Yeezy Cleats have gotten over the last week. Adidas created the adidas Yeezy 750 and Yeezy 350 Cleats in the OG Grey and Turtle Dove colorways and had adidas-sponsored NFL players Von Miller, Adrian Peterson, and Deandre Hopkins debut them on the field last week. Adidas even released the 350s to the public yesterday.
But not everyone is a fan of the Yeezy cleats. It’s being reported by ESPN that the NFL has banned the adidas Yeezy 350 Cleat and also fined Deandre Hopkins $6,00 for wearing them during a game last week. The cleats don’t fall in line with the NFL’s uniform policy which states that all cleats must have a solid base color unless pre-approved.
When Hopkins was asked if he would continue to wear the cleats and take the fine, he said not unless Kanye West was willing to pay for the fines himself. This “banning” of the Yeezy cleats could be a big opportunity for adidas as they can take a similar approach as Nike when the NBA banned the Air Jordan 1 Bred back in 1985. We’ll see how adidas decides to play this out.