New Balance has decided to update their packaging. Among other design edits the enhanced packaging now features a grab n go perforated handle and is slated to go to retail in 2011. In a brief press release the brand had this to say:

“The new modern graphics on our box create a much stronger brand presence to prospective consumers and will differentiate New Balance within self-service retail. The new label more easily conveys product information while the color-coding by category clearly communicates the type of shoe on the shelf which results in an enhanced shopping experience with our brand.”

Via NewBalanceLive