Throwback Thursday: NCAA Kicks is a continuing feature taking a look back at the kicks of a generation ago on the feet of some of college hoops top players at some of college hoops most powerful programs. We’ve shown you the “Lethal Weapon 3” era at Georgia Tech and the Converse Voltage. Today we take a quick look at the first ever Nike Shox Basketball shoe.
In 2000 Nike unveiled its Shox technology into its basketball lineup with the Shox BB4. Shox cushioning had been two decades in the making all while Nike was revolutionizing the footwear industry with its Air technology. The world would get ITS best view of this silhouette at the same time Frédéric Weis got HIS best view of its sole when Vince Carter jumped over finishing off one of his most famous dunks in the 2000 Sydney Olympic Games.
During the 2000-2001 NCAA basketball season we got our first look at the BB4 in a variety of University TB colorways. Premiere Nike teams like Duke, Kentucky and Michigan State were outfitted with BB4’s while the TB treatment to this silhouette allowed for it to be universal around the college hoops landscape. Teams like Stanford, Washington Gonzaga and Syracuse as well as former Nike schools Indiana and Maryland were also part of the BB4 family.
Remember when Indiana was a Nike school for 10 minutes? In 2002 Tom Coverdale led the Mike Davis coached Hoosiers to the Final Four while wearing the BB4.
Nate Robinson hasn’t just stunted during his NBA career. He was able to do so with an artillery at the University of Washington wearing a purple TB colorway.
Duke just didn’t go to the Final Four in 2001, it won the whole thing wearing sport royal BB4s.
In the late 90s and early 2000s, Gonzaga went from being a mid major power to a premiere national program. In 2001 they too were outfitted in a TB BB4 colorway.
The BB4 gave birth to many more Shox silhouettes over the next decade however the technology has lent itself better to Nike running virtually eliminating the Shox basketball line.
What are your best Nike Shox NCAA memories? Tell us in the comments below.