2014 - February 21 - CoverSometimes beating the bots just isn’t enough. No matter how rare you think your kicks might be and that there is no way someone else can have the exact same pair you have, chances are there is a fellow sneakerhead right around the corner who does. It’s because of that desire to stand out from the crowd that we’ve seen the rise of customizers to the spotlight and why services like NIKEiD are more critical than ever.

Many of the league’s players, whether they are top tier stars like Paul George or valuable role players like Mo Williams, Shelvin Mack or DeJuan Blair, have turned to NIKEiD when even player exclusives aren’t that awesome to look at (I’m looking at you, George’s underwhelming Nike Hyperdunk 2013 with the “PG” on the tongue). Last night Mack, Williams and Blair (which sounds like an awesome name for an R&B trio) wore NIKEiD versions of the Nike Kobe 8, the Nike KD 6 and the Nike LeBron 11 respectively. The result is colorways that not only fall in line with their uniforms but is also unique enough to get them noticed on NBA Kicks. Mission accomplished, I’d say…

As for the rest of the night in kicks, Kent Bazmore made his debut with the Lakers in the All-Star colorway of the Under Armour Anatomix Spawn, Amir Johnson must have feet of steel to tolerate playing in the Air Jordan 1, Timofey Mozgov wears the rarely seen Nike Zoom KD 5 “Gullwing” and much more.

Photos courtesy of Andrew D. Bernstein, Noah Graham, Sam Forencich, Barry Gossage, Joe Murphy, Allen Einstein, Gary Dineen, Ron Turenne, Jesse D. Garrabrant, Fernando Medina and Brock Williams-Smith of Getty Images/NBA Entertainment, Lance Murphey, Duane Burleson, Chris Young, Chris Szagola and Bob Leverone of The Associated Press.