Of course we had to start off like this. Sorry, CP3…
Stephen Curry is reportedly going to take home the NBA’s MVP award. It’s been an amazing past few seasons for Curry as he went from oft-injured prodigy to the best player on the league’s best team. His ascent to superstar status has been amazing to watch. And watch again. And again. He’s the hero that Vine deserves.
While it would be crazy to say that Curry won the MVP simply off the strength of his Vine highlights, it doesn’t hurt that every time a voter checks their Twitter feed, they see a new six-second clip of Steph breaking down the competition.
And then there’s the part where Under Armour CEO Kevin Plank is probably doing back-flips and high-fives across the boardroom upon hearing this news. When they signed Curry two years ago, it was a low-risk move that could pay off big if he stayed healthy or just fizzle out if his injury issues continued. But not only did Curry thrive rocking Under Armour, he is getting close to being as popular as the big name UA chased last summer in Kevin Durant. Sales of the UA Curry One have not made a dent in Nike’s market share because that’s the impossible dream at the moment, but having all of these accolades and hardware can’t hurt their future.
Here is a look back at Curry’s Under Armour Kicks and Vines so far:
10. So Very Smooth…
Kicks: UA Curry One “Birthday”
9. Behind-The-Back For No Reason…
Kicks: UA Curry One “Chinese New Year”
8. Sorry, Kobe. Not Really…
Kicks: UA Curry One Low
7. Making Them When It Matters…
Kicks: UA Curry One Low “Father To Son”
Kicks: UA Curry One “Dark Matter”
5. Z-Bo, Nooooo….
Kicks: UA Curry One “Playoffs”
4. Where did Ramon Sessions Go?
Kicks: UA Curry One “Candy Reign”
As worn by my newphew LeBron. Don’t ask…