When the Super Bowl takes place in the New York/New Jersey area, you can expect a lot of peripheral events in the city to take advantage of the millions of fans who traveled quite a ways to root for their team or just be part of the experience. Jordan Brand conveniently opened up their new storefront with Footaction, Nike Football took over Moynihan Station and cool kids were all over the place in NYC (see above pic). Even the NBA got in on the action, scheduling their two marquee stars in LeBron James and Kevin Durant to conveniently take on the New York Knicks and Brooklyn Nets in the days leading up to the big game. Not surprisingly, James and Durant led their respective teams to blowout wins and also not surprisingly, they both rocked new colorways of their signature (Zoom Soldiers are kinda signature) kicks.
As for the weekend in kicks, Andre Drummond showed of his brand new Air Jordan 3 “Dark Powder Blue”, Dwyane Wade joined in the New York Knicks beatdown in the Li-Ning Way of Wade 2 “Birthday”, Louis Williams got away with wearing the “Tech Challenge” Nike Zoom Gloves without having any colors relating to the Hawks, several players from Nike, Jordan and Under Armour rock “Black History Month” kicks and much more.
Photos courtesy of Steve Babineau, Ron Hoskins, Ned Dishman, Scott Cunningham, Allen Einstein, Bill Baptist, Jesse D. Garrabrant, Rich Schultz, Barry Gossage, Sam Forencich and Andrew D. Bernstein of Getty Images/NBA Entertainment.