PUMA has teamed up Mike Cherman for a capsule Co.Creative collection inspired by memories of quintessential LA. Remixing West Coast vibes, the collection encapsulates the spirit of Dogtown surfers who have revolutionized skateboarding since the 70’s.
A veteran of streetwear culture and former ICNY chief, Mike Cherman founded Chinatown Market in 2016. A brand that’s making bootleg mainstream, Mike is known for his authentic and fun take on streetstyle. Now based in LA, his Co.Creative project with PUMA is a nod to the city’s free-willed skaters life.
With design elements and attitude inspired by the essence of the West Coast lifestyle, Mike Cherman reimagines the OG silhouette as the new Cali-0. A vibrant printed pool upper encapsulated with a rubber tooling wraps up at the toe and heel. The lining, footbed and pool-printed laces represents drained pools famously used by skaters in the 70’s in California. With a molded sockliner for extra comfort, the sneakers drop in Blue Atoll-Whisper White colorway.
For a complete Californian streetstyle look, the collection also includes custom skate-inspired checkerboard printed hoodie and tee. The MCS Pool Track Top and Pant feature blocked seasonal all over printed pool graphic.
The PUMA co.creative collection with Mike Cherman drops on December 12th on PUMA.com and select stores worldwide.