Maison Margiela x Reebok Instapump Fury Memory Of White

The Maison Margiela x Reebok Memory Of Collection made its debut in early 2022 when special collaborative iterations of the Club C and Classic Leather. Now both brands have teamed up once more to announce the remaining silhouettes and finally installments of the Maison Margiela x Reebok Memory Of Collection. For those that may not know, this technique evokes the impression of familiar elements through the deconstruction of garments and accessories. Each new silhouette contains the DNA of the iconic Reebok silhouettes – from the Question’s original pattern pieces to the Zig’s recognizable zig-shaped outsole – and reinterprets it through the memory of technique. The Reebok Instapump Fury renders the original sneaker in the vein of an exploded- view drawing, separating its familiar components to evoke its initial form. The back of the shoe is remodelled using the flexible bridges which normally appear in the middle hole of the pump bladder from which the sneaker takes its name. Utilizing Reebok’s The Pump Technology, an inflation technology developed in 1989 to offer athletes a customed, locked-in fit, the bladder itself increases in volume, adding to the floaty relief look of the design – a detail similarly echoed in the effect of the seam allowance. Peeling away the shoe’s layers, the foam around the heel is exposed in its natural colour along with mesh applied the toe. The flame-shaped mudguard around the toe box is largely stripped of seams, fuelling the three-dimensional relief impression. It comes constructed in mesh and fabric-covered TPU and features an EVA sole with hexalite detailing and a TPU outsole.