IMG_8996This past Thursday, Kicks on Fire was invited to check out the CP3 #Riquickulous Experience in Los Angeles, a celebration of Jordan Brand’s very own Chris Paul. Now in his third season as the point guard of the Los Angeles Clippers, Paul has become one of the most visible athletes in the city, which is no small feat consider he plays for the red, white and blue instead of the more popular purple and gold. From talk show appearances to commercials with long lost twin brothers, there is no denying that living in LA has done wonders for Paul’s profile and his signature shoe, the Jordan CP3 line.

For the CP3 #Riquickulous Experience, Jordan Brand put together an installation adjacent next to Staples Center complete with a hardwood basketball court, stands for people to watch others run through an obstacle course and of course, food and entertainment (shout-out to the boss who was playing “Cherchez La Ghost”) for everybody to enjoy their time in the sun. Jordan Brand spared no expense as the presentation was top-notch and worthy of a player of Chris Paul’s stature. Not a bad way to launch the Jordan CP3.VII.

So here’s a running diary of sorts as we experience what it’s like to go through the CP3 Experience…