Puma just added another member to their team, and she by goes by the name of Kylie Jenner. The recent signing is rumored to be a seven-figure deal. Although Kylie is in no way, shape or form considered to be or seen as an athlete, Puma clearly knows that and decided to sign her for the same reason they signed Rihanna, they’re globally recognized celebrities.
It is worth mentioning that USWeekly reported that the deal will not be “full out like Rihanna’s collaboration”, but it appears as if Puma would like to utilize Kylie’s popularity on social media to get expand their target audience, especially the younger crowd. Does this mean we will no longer see Kylie rockin’ Yeezys? I guess we will have to wait and see, right?
I heard that Kylie recently sold makeup and it manages to sell instantly. To make matters even more interesting, the resell price on that makeup sold was close to 10x the amount! Yeah, expect to see a lot of teenage girls rocking Puma in the near future. Good strategic move, Puma.