#KoFBestOf2015 continues with a stunning revelation from one of our writers. He has no problem dropping hundreds of dollars for Nike and/or retros, but he waited until now to pay $180 (plus tax) for a pair of adidas Ultra Boosts. Why? Let’s find out…

There is no doubt that 2015 was packed with amazing sneaker releases that everyone loved. In my opinion, there was one release that managed to stand out from the rest of the pack, and no, it wasn’t a retro. I’m talking about the adidas Ultra Boost. During all of 2015, I’ve been praising the shoe on my Author’s Take section in all of my articles, mentioning how smooth and versatile looking it was. How Primeknit and Boost technology was life. But I would always finish my Author’s Take the same way: “I can’t wait until I pick up a pair of my own”. 2015 is about to come to an end, and I never got around to picking up a pair. Aside from waiting for that one colorway that really suited my taste, deep down inside I knew what the main was as to why I never got around to picking up that first ever pair of the adidas Ultra Boost:

I’m too much of a Nike/Jordan Brand guy.

Ever since I was in my early teens, I was a devoted Nike kid. I remember my mom buying me one or two pairs of sneakers a year, and every time that occasion came around, I knew for a fact I was going to pick out a Nike sneaker. I may not know what model or style, but I knew for sure it was going to have a Nike Swoosh on them. Fast forward 15 some-odd years, and although I now own more than a handful of sneakers not made by the Swoosh or Jumpman, my allegiance still lies with the Swoosh.

Let me paint a picture for you. Every time a Jordan retro that I like releases, odds are that the sneaker is going to set me back $200+ dollars, after taxes. If I really like the sneaker I don’t think twice about buying them. Take for example the Air Jordan 11 72-10 release that came out this past weekend. With holiday and miscellaneous expenses taking a toll on me, I still decided that I needed to have those shoes in my collection. Just like that, I dropped close to $250 (after tax) on them. No doubt, no hesitation, no nothing. The funny thing is, I would never do that for a sneaker from another brand. I’ve yet to find a shoe from another brand that would make me drop that kind of money on it.

The adidas Ultra Boost retails at $180. Never have I ever spent that much money on a sneaker that didn’t have a Swoosh or Jumpman on them. I’ve had the opportunity to pick up a few pairs of the adidas Pure Boost (substantially cheaper) in the past to let me know that I’m going to be a fan of the Boost technology. Still, $180 for a pair of adidas is was a tough pill to swallow. I’ve been thinking about buying a pair for quite some time now, and earlier this week I decided to finally bite the bullet and pick up my very first pair of the adidas Ultra Boost. The shoe has everything I look for in a sneaker. It’s very well constructed. It has the best technology the brand has to offer. It’s super comfortable. It’s very wearable and versatile. What’s not to love?


Spending $180+ on a pair of sneakers is something I’ve done more times than I’m proud of saying in the past. There’s nothing new to report there. Spending $180 on a pair of sneakers that are not Nike or Jordan Brand? That’s definitely something worth mentioning. Nostalgia is often one of the main reasons I spend a lot of money on certain sneakers. The adidas Ultra Boost is a fairly new silhouette that has little to no nostalgia attached to it. I bought this sneaker because I knew it was going to be amazing. Deep down inside, I knew I made the right decision by doing so. I’ll admit, it felt weird doing so, but I knew it was the right thing to do. A shoe’s comfort has become one of my main factors when purchasing a shoe, the adidas Ultra Boost has proven time and time again that it reigns supreme when it comes to comfort.

SO, Why is buying a pair of adidas Ultra Boost important?

I feel like I’ve broken the shackles that I’ve had with Nike/Jordan Brand for all these years. Nike and Jordan Brand are still my favorite brands, but this latest purchase allowed me to break the cycle and has given me a sense of freedom. I no longer feel confined to a certain brand, and it’s all thanks to the adidas Ultra Boost.

I’ve come to realize that it makes a lot more sense to drop $180 on a pair of sneakers that I would look forward to wearing every single day as well as be super comfortable in, instead spending $190 on a pair of sneakers that would not be nearly as comfortable, while also having to worry about creasing, paint chipping and all that other nonsense.

My Royal Blue pair of the adidas Ultra Boost is scheduled to arrive at my house sometime tomorrow. And to tell you the truth, the anticipation is killing me. I haven’t been this excited for the arrival of a pair of sneakers for quite some time and never in a million years would I have thought it would have been an adidas sneaker. Times are a changin’.

Available Now on Kixify & eBay