What happens when you have somebody in your family that absolutely, positively loves the movie Frozen but has seemingly every piece of Anna and Elsa merchandise? You get creative and maybe work in the sneaker industry so you can attend a Kevin Durant and Nike event that lets you design a Nike KD 8 on NIKEiD. Ok, maybe I’m the only one who thinks like that but you get the idea. The result is a 1-of-1 tribute to the film that we can’t let go (yeah, we had to go with the pun…)
A few weeks ago when we spoke to Durant about KD 8, we also designed a Nike KD 8 on NIKEiD compliments of Nike. The colorway was inspired by the Elsa character so the upper used is the clean Photo Blue with Green Glow on the midsole, laces and collar. The result is a “close enough” approximation to Elsa and the glow-in-the-dark bits are just for funsies and I refused to put a clear translucent outsole on the bottom because everyone else does that.
One of the concerns I have with any NIKEiD creation that I put together is how it compares to general releases. While the idea of a custom sounds awesome in theory, the chance for a cosmetic flaw to pop up is a little more likely to occur. So far I haven’t seen anything glaring on the “Frozen” KD 8, but it’s something to keep an eye on and for consumers to be aware of.
As of right now, NIKEiD is the only place where you can get the KD 8 in a women’s size (8.5-13). Nike should really consider dropping the KD 8 and all of their other signature offerings in women’s sizes at retail and maybe even drop some exclusive colorways. I’m sure the other Juan will be pleased.