Today, KITH and Nike have officially opened its pop-up shop in SoHo 644 Broadway.

Set to run until the end of December, the location hosts several interactive components — a constantly rotating selection of special footwear, a customization booth that features limited edition Nike x Kith products, a cased display of materials, apparel and footwear from the Nike archives, in addition to Manhattan’s first Kith Treats cereal and ice cream cafĂ©.

The first narrative will revolve around the Summer Olympics, which will exhibit USA-inspired designs, footwear, as well as red, white, and blue-themed cereal specials.

If you’re in the area, don’t forget to visit the new spot now.

644 Broadway St.

10am-9pm Monday – Saturday
11am-8pm Sunday

Images: KITH