Kendrick Lamar Explains What It Means To Be Classic In New Video With Reebok

Kendrick Lamar and Reebok continue their collaborative efforts with a new short film that explores Kendrick’s split personality and his interpretation of ‘classic.’

The video above was shot by globally acclaimed director Nabil entirely on vintage video equipment to continue the theme of celebrating creative artforms in their most real, original and unique formats. Nabil brought the story behind the new Classic Leather “Perfect Split” sneaker to life as the intimate film delves into the split of personalities that lie within each and everyone one of us.

A unique and candid view of Kendrick performing a freestyle verse captures the artist with an unfiltered, soulful rawness as he reflects on the different sides of his own personality. Looking back on his youth, Kendrick talks about his first introduction to a classic sneaker – the moment he stepped into the original and timeless Classic Leather during high school.

You can pick up the Classic Leather Perfect Split Pack now for both Men and Women for $75 at retailers including Reebok.com, Champs and Footaction.


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