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Kanye West and adidas Originals have officially announced the global launch event for Yeezy Season 1 and the new adidas Yeezy Boost today.

Coinciding with NYFW, a worldwide simulcast event will take place live in New York City this Thursday afternoon, February 12th, at 4pm EST and streamed to 42 theatres around the world, particularly three continents and 13 countries: Australia, Belgium, Canada, Czech Republic, Finland, France, Germany, Ireland, Russia, Spain, Sweden, UK, and the US – which will all be treated with a performance by Italian contemporary artist Vanessa Beecroft, and of course, the unveiling of Kanye West’s fashion line/footwear.

Fans who arrive to theatres early will receive a special Yeezy windbreaker. It’s also been confirmed that the much anticipated Yeezy Boost, reportedly worth $350 as confirmed by Kanye, will make its debut exclusively in New York on February 14th with only 9,000 made. Purchases for select adidas stockists such as Foot Locker and Champs can be processed through the adidas Confirmed app, while a handful of pairs will only be available at other select retailers.

Stay tuned in to KoF for additional updates and official images of the new products.

via: adidas

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