American heritage brand K-Swiss is celebrating its relaunch as they introduce “We are the West,” an exclusive campaign with the Foot Locker family of brands nationwide. The new campaign features four Los Angeles-based business owners and brand-builders to highlight the fashion and entrepreneurial mindset of the west coast lifestyle. The campaign will showcase several new K-Swiss styles, in addition to the LA footwear brand’s classics, which are available in-stores and online beginning Friday, Mar. 8.
Founded in Southern California more than 50 years ago, K-Swiss remains connected to the West Coast’s entrepreneurship and creative culture. We are the West highlights inspiring stories of perseverance and creativity required in modern business through renegade jeweler Ben Baller of If & Co., media mogul Karen Civilof Always Civil Enterprise, serial entrepreneur Natalie Ellis of Boss Babe and lifestyle retailer Ariel Stark-Benz of Mister Green. Through these four inspiring leaders, K-Swiss and Foot Locker, Inc. uncover the opportunities and business secrets that make next-generation moguls successful, and how they are empowered by their West Coast environment.
The K-Swiss We are the West collection is now available for purchase exclusively at select Foot Locker Inc. retailers, in-stores and online nationwide. For additional information, follow @KSwiss on Facebook, Instagram, Twitter and YouTube.