This morning Jordan Brand was happy to unveil their latest basketball performance sneaker, the Jordan Ultra.Fly. Said to be inspired by Jordan’s playoff intensity, Jordan Brand managed to transcend that intensity on to the shoe. Let’s get a closer look at the shoe.
Michael Jordan always seemed to step it up a notch when the postseason began. As his intensity increased, so did his game. Because of this he was given the nickname ‘Black Cat’, which is meant to be a nod to his unmatched capacity to assess the flow of the game and strike with purpose when the time was right. The Ultra.Fly will features a Kurim material overlay inspired from a black cat. This overlay forms a cage-like upper that in turn delivers a custom fit and flexible structure. The design of the shoe is meant to mimic the look of a spotted leopard. The shoe will drop in three colorways at Jordan.com as well as in select retailers on April 2nd for $125. Want to see the shoe in action? Helping unveil the new Jordan sneaker is Jordan Brand athlete, Jimmy Butler. Butler will debut the Ultra.Fly during one of his games this week.
The shoe looks good. It kind of has an Air Jordan 29 feel to them, but the price and new overlay is a positive. Not too shabby.